As large as the beauty market is, that’s how large our responsibility should be.”įor those unaware, Chopra Jonas rose to fame in India, where she was born and raised. “You know, take responsibility on how much waste there is being created in the earth.…Beauty shouldn’t cost us the earth. “I think it’s high time that beauty and fashion take responsibility,” she added. I saw that in hair care, we’ve not really had environmentally sustainable sort of hair care which is clean and really good for you but also affordable for everyone.”Īs a global UNICEF Goodwill Ambassador, the topic of sustainability has been a key, forward-looking human and environmental issue that she has discussed many times. I’ve always been aware of what I use and what I consume. “I remember when I used to go to buy shampoo as a 15, 16-year-old, just about discovering my teenage vanity at that point, all the really amazing, good stuff was so expensive. “I have a really important relationship with my hair,” she said. Maesa really just helped her bring the brand to life.”įor Chopra Jonas, hair is also very personal. She’s a UNICEF ambassador, and she’s also quite the business entrepreneur. She’s one of the first women to crossover from Bollywood to Hollywood. “When we speak about Priyanka, she’s an anomaly in her own right. “What we do is we create, develop and scale meaningful brands for retailers exclusively, so we’re constantly asking ourselves, pushing the envelope: ‘How can we make products better, how we can make them different and how we can make them relevant,’” said Megan Fay, Maesa’s vice president of marketing and product development in hair care. I think it’s the trifecta of that - that was the gap for me.” It’s a step in the right direction, and you can afford it. “We’ve spent less on the bottle and spent so much more on the product. “We are going to constantly push innovation to be able to reach a place where we’re amazingly sustainable, but at the same time have superior product for a very affordable cost,” said Chopra Jonas, adding that the bottle caps cost just 3 cents to produce. The organization notes that the mass market’s embrace of the category has created “unprecedented reach and affordability.” The nonprofit released its 2021 wellness report this week, listing “Hollywood and the entertainment industries jump into wellness” as a rising new trend. The category, which incorporates “clean” and eco-friendly beauty, is valued at $4.5 trillion globally, according to the Global Wellness Institute. Known personalities in all areas of entertainment - music, film, television - have found significant success with their beauty brands, transitioning from endorsement deals to seeking ownership of their intellectual property. The rise of celebrity-owned beauty brands has been a topic of conversation of late, as the beauty world continues to see a boom of these brands enter the market across categories. The beauty industry has been reshaped by the rise of e-commerce, shoppable apps and social media marketing, and those with the highest number of engaged followers, notably celebrities, have a leg up. The market value for dry shampoo alone will grow from $3 billion in 2017 to $4 billion in 2022, reports Statista. And though revenue growth saw a dip in 2020 due to the coronavirus pandemic, it’s anticipated to reach $13,745.5 million in 2025. In a report released in December, the company notes that hair care - which is expected to grow worldwide from $85.5 billion (as valued in 2017) to $102 billion by 2024 - is most profitable in the U.S., with a domestic annual revenue of approximately $12,861.9 million in 2019. The beauty and personal care market is valued at about $500 billion globally, according to Statista, a market and consumer data firm. And now, she can be seen in Netflix’s “The White Tiger,” the film adaptation of Aravind Adiga’s debut novel, and is getting ready to shoot the Russo Brothers’ Amazon series “Citadel,” which she stars opposite Richard Madden. When she was able to leave her house in October, she returned to the set of Lana Wachowski’s upcoming and much buzzed about “The Matrix 4” with Keanu Reeves, then wrapped Sony Pictures’ “Text for You” (“with Sam Heughan and Celine Dion - her acting debut, which is very exciting,” she said). She worked on developing TV shows, signed a multimillion-dollar first-look deal with Amazon and wrote a memoir, “Unfinished,” which will be released on Feb. And while confined to her home in lockdown for six months last year, she continued to keep busy. She typically lives a fast-paced life (alongside pop star husband Nick Jonas) as an actor and producer, balancing several projects at once, she explained. “Unusually busy,” she said, on a video call from London. Priyanka Chopra Jonas is very busy - despite the pandemic.
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